Ascent Strategy Group, the first agency built to power healthcare's digital transformation, has earned multiple nominations in the 2026 PR Week Healthcare Awards.
Industry leaders serving as judges nominated the pioneering agency, with client OMRON Healthcare, for Best Health Tech Campaign of the Year for the launch of the first blood pressure monitor with AI-powered AFib detection. The campaign to introduce OMRON Blood Pressure Monitors with Intellisense AFib detection reached influential cardiology conferences, embedded education in cultural moments rarely reached by medtech marketing, gained global news attention, toured heart health deserts, and mobilized a panel of physician creators with dynamic storytelling content.
Judges scored the campaign highly for its effectiveness in reaching priority audiences in their preferred news channels -- a pathway that fostered trust and sales.
For the second consecutive year, his industry peers named Ascent Strategy Group Founder and CEO, John Digles, a finalist for the Outstanding Agency Professional Award. Judges lauded Mr. Digles for another year of innovation that set a standard of excellence in the field. The visionary founder built on the agency's gallery of first-ever tools for healthcare transformation by guiding the beta run of The Equipoise Method, Ascent Strategy Group's new reputation management methodology, recently recognized as a top innovation that advanced the profession in behavioral science.
The PRWeek Healthcare Awards showcase the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors.
Steve Barrett, VP, editorial director of PRWeek, said: “Healthcare and pharma represent some of the most high-profile storylines in business, marketing and society generally, with the rise of the MAHA agenda, weight-loss drugs and debates around drug pricing and health insurance.
It is also one of the biggest segments of the PR and communications ecosystem and the brand narratives and storytelling around these and other issues are more crucial than ever. PRWeek’s Healthcare Awards celebrates the most creative and effective work in this important sector.”
