Accomplished Practitioners setting a new standard of excellence in healthcare Marketing & Communications

John Digles is founder & CEO of Ascent Strategy Group, the first agency built to power healthcare's digital transformation. He is leading team development of the first communications protocols for AI and quantum in healthcare.

Over the last decade, John played a pivotal role in reshaping the global medical technology market, designing transformative campaigns -- several honored Campaign of the Year -- to introduce first-of-their kind medical devices, health wearables, ECG innovations, remote patient monitoring services, dental lasers, virtual health coaches, and apps for chronic condition management.

Mr. Digles is a recognized leader in reputation management, consumer marketing, and integrated communications. He has led efforts to advance health equity throughout his career. Previously, John created the premier Health and Wellness practice in the public relations business and built it into an agency home for the world's biggest brands in sports nutrition, plant protein, and medical technology.

OUR TEAM

Home to top minds in healthcare marketing & communications

Our team is skilled in healthcare, corporate communications, reputation management, and medical marketing. Our skilled writers are shaping new narratives and next-level storytelling to foster trust among medical professionals, diverse communities, and patient constituencies.

At ASG, exceptional practitioners are evolving practice areas and defining new marketing and communications disciplines for digital health transformation.

Our team immerses in constant study of new technologies, clinical research, and industry trends to provide clients with a strategic path to ascend to their desired mantle of market leadership.

industry-first tools

Ascent Strategy Group has developed the first tools in the public relations industry to guide healthcare's transformation. Introducing, our AscentTrioTM suite:

Digital Health IQ™

An AI-supported communications algorithm that gauges medical professional perspectives and patient observations with market evidence and online community insights to drive adoption of digital health technologies and proactively address risk.

StoryRise™

Next-level storytelling in healthcare sets a path to broader mission awareness, deeper audience engagement, and purposeful digital transformation. ASG is home to a movie producer who knows how to create and leverage the power of story.

PosterSession™

With a team experienced in promoting more than 400 studies, ASG has developed an advanced methodology to promote clinical research so it matters to the medical professionals, patient communities, and consumer audiences who matter most.

the equipoise method

Ascent Strategy Group’s Equipoise Method is an advanced media relations methodology: data-driven and designed to optimize media outreach, messages and metrics for success across a vast personalized news ecosystem.

1

data driven strategy

1

We meet your primary audiences where they are, in their preferred news channels. Ascent Strategy Group develops media strategies and lists based on consumer segmentation, news preferences, and psychographic profiles.

2

predictive risk analysis

2

Our team deep dives into editorial stances, host perspectives, and social listening. What’s hard to hear can hold immense value. We leverage our proprietary AI tools and boil a range of data points to identify engagement opportunities and assess risks.

3

tailored engagement protocols

3

Our media engagement protocols are designed to cast messages and messengers with precision, cultural fluency, and understanding of audience views across news formats, genres and outlets, including conservative networks and creators.

4

news heat mapping

4

We measure the response, refine our outreach, and offer counterpoints to misperceptions with valid proof points. Our expert practitioners follow the data to build the conversation with priority audiences across their preferred news sources.

transforming media relations

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Our Equipoise Method is an evolution of media relations and reputation management best practices to achieve greater reach, impact, and return on investment.
Ascent Strategy Group Founder & CEO John Digles

what can ascent
do for you?

We think differently, listen actively, and compete relentlessly.

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