Accomplished Practitioners setting a new standard of excellence in healthcare Marketing & Communications

John Digles is founder & CEO of Ascent Strategy Group, the first agency built to power healthcare's digital transformation. He is leading team development of the first communications protocols for AI and quantum in healthcare.

Over the last decade, John played a pivotal role in reshaping the global medical technology market, designing transformative campaigns -- several honored Campaign of the Year -- to introduce first-of-their kind medical devices, health wearables, ECG innovations, remote patient monitoring services, dental lasers, virtual health coaches, and apps for chronic condition management.

Mr. Digles is a recognized leader in reputation management, consumer marketing, and integrated communications. He has led efforts to advance health equity throughout his career. Previously, John created the premier Health and Wellness practice in the public relations business and built it into an agency home for the world's biggest brands in sports nutrition, plant protein, and medical technology.

OUR TEAM

Home to top minds in healthcare marketing & communications

Ascent Strategy Group is home to industry leaders in healthtech, reputation management and medical marketing. Our skilled writers are shaping narratives and next-level storytelling to foster trust among medical professionals, diverse communities and patient constituencies.

Our practitioners are evolving practice areas and defining new marketing and communications disciplines for healthcare transformation.

Our team immerses in constant study of new technologies, clinical research and industry trends to provide clients with a strategic path to ascend to their desired mantle of market leadership.

industry-first tools

Ascent Strategy Group has developed the first tools in the public relations industry to guide healthcare's transformation. Introducing, our AscentTrioTM suite:

Digital Health IQ™

Our AI-integrated communications algorithm synthesizes data from medical professionals, patients, and research to streamline message testing and translate complex calculations into precise communication strategies.

StoryRise™

Our cinematic storytelling creative process is a collaboration of movie producers and physician creators that applies pro screenwriting techniques to turn complex clinical data into compelling, human-centric narratives.

PosterSession™

Our scientific communications protocol to promote evidence-based adoption -- developed with insights from promotion of over 400 studies -- integrates meta‑analysis to ensure validation matters to the audiences who matter most.

the equipoise method

Ascent Strategy Group’s Equipoise Method is an advanced reputation management methodology: data-driven and designed to optimize outreach, messages and metrics for success across a vast personalized news ecosystem.

1

data driven strategy

1

We meet your primary audiences where they are, in their preferred news channels. Ascent Strategy Group develops media strategies and lists based on consumer segmentation, news preferences, and psychographic profiles.

2

predictive risk analysis

2

Our team deep dives into editorial stances, social listening, and echo chamber intelligence. What’s hard to hear can hold immense value. We leverage our proprietary AI tools and boil a range of data points to assess risk and craft engagement strategies.

3

tailored engagement protocols

3

Our media engagement protocols are designed to cast messages and messengers with precision, cultural fluency, and understanding of audience views across news formats, genres and outlets, including conservative networks and creators.

4

news heat mapping

4

We measure audience response, utilize proof points to address damaging misperceptions, and build - or rebuild - the audience connection. Our expert practitioners follow the data to build the conversation across preferred news sources, creators, social feeds, and online communities.

transforming reputation management

"
Our Equipoise Method is an evolution of reputation management best practices to achieve greater reach, impact, and return on investment.
Ascent Strategy Group Founder & CEO John Digles

what can ascent
do for you?

We think differently, listen actively, and compete relentlessly.

Contact Us