CHICAGO: Healthtech marketing pioneer John Digles has launched Ascent Strategy Group, a new healthtech communications agency aimed at addressing the digital health transformation.
Ascent Strategy Group provides services in digital transformation, corporate storytelling, employer brand strategy, marketing of clinical research and ROI measurement. The agency’s IP uses a proprietary communications algorithm combining online community insights with medical professional perspectives, patient observations and market data to promote adoption of telemedicine, remote patient monitoring and healthcare artificial intelligence, among other offerings, the firm said in a statement.
“I founded the agency to fuel the digital health revolution,” Digles said. “We are being asked to help companies reinvent themselves and that takes a really unique skill set to understand what the digital health future is going to look like. I have assembled a team that is really experienced in developing expertise in this. We're committed to that because nobody's an expert in digital health just yet, even among the physician class.”
The agency name was inspired by wanting to help companies rise to the “mantle of leadership.” It also helps that the name puts the firm at the head of an alphabetical list, Digles said.
Digles and his team began building the infrastructure at the end of last year with the intent to launch during the 2024 Consumer Electronics Show this week.
Digles serves as CEO and founder alongside a team of four full-time staff and five senior practitioners under long-term agreements. By the end of the month, he anticipates adding three more specialists to the team with intention of meeting key opinion leaders to collaborate with at CES.
“I'm definitely going to shake some things up with the business,” Digles said. “I'm going to challenge the industry model on some of this, but I also want to really be an example on how we can do things creatively, strategically and look at different structures.”
Read the full cover story: https://www.prweek.com/article/1856938/john-digles-launches-healthtech-comms-agency-ascent-strategy-group
