From scrolling Reddit threads to watching YouTube videos and chatting with AI, the patient journey has dynamically changed.
New research offers valuable insights on information, trust and risk for the healthcare industry. The pre-visit has become its own clinical event.
Prebunking is essential in the age of misinformation. Providers are still America’s single most common relied-upon source of health guidance, yet this advantage is fragile and increasingly tested in a volatile trust landscape.
In his Forbes Council debut, Ascent Strategy Group Founder & CEO John Digles charts the evolution of healthcare communications to meet a patient journey increasingly shaped by AI chatbots, celebrity creators and online echo chambers.
