Provoke Media today released their shortlist for the 2025 SABRE Awards and announced the nomination of Ascent Strategy Group and OMRON Healthcare for The Diamond SABRE Award for Superior Achievement in Reputation Management.
The campaign to reinvent OMRON Healthcare pivoted one of the world's largest healthtech companies toward its digital health future. Ascent Strategy Group's team collaborated closely with OMRON executives to engage employees and partners in the reinvention program, then expanded externally across healthcare systems, cardiologists, physicians, care teams, consumers and retailers.
OMRON's CEO led reinvention planning with employees company-wide. The company's reinvention plan would be measured by defining new ways do business in the next era of healthcare. The program fostered a collaborative conversation with medical professionals, driven by key opinion leaders who were recognizing OMRON's campaign from healthcare's most influential conference stages.
The company earned valuable recognition for its efforts to reach those in heart health deserts and its retail partners realized more revenue paths as OMRON made in-roads into priority patient communities, online and off.
Plummeting trust and rapidly changing news consumption habits drove our team to pioneer development of an advanced reputation management methodology: The Equipoise Method. With this methodology, we provided OMRON with a playbook to succeed in a personalized news ecosystem disrupted by cratering trust and culture wars.
Judges praised the campaign as "a model program to foster trust amid hotter healthcare challenges."
"We built our campaign on advanced audience insights and deeper dives into perceptions. The program featured cutting-edge use of AI for predictive risk analysis, wider outreach to a fragmented media ecosystem and pushing thinking on how we could leverage influencers and storytelling," said Ascent Strategy Group Founder & CEO John Digles.
"Thank you to the judges for this nomination."
The 2025 North American SABRE Awards, which recognize Superior Achievement in Branding Reputation and Engagement, were selected from among more than 2,000 entries and evaluated by a jury of industry leaders.
