Industry leaders serving as judges in the 2025 In2 SABRE Awards lauded Ascent Strategy Group's storytelling collaboration series with physician creators -- with an indie-style patient documentary and an animated short dynamic -- for engaging younger audiences, leveraging trusted health voices, and paving a new path for storytelling in healthcare.
The panel noted the agency's development of the StoryRise creative process, pioneered via collaboration with a movie producer and physician creators, as a cutting-edge creative catalyst for a sea change in how healthcare communicates and connects. "Ascent's next-level storytelling in healthcare sets a path to broader mission awareness, deeper audience engagement, and purposeful digital transformation."
The 2025 Innovation SABRE Awards North America shortlist was selected from more than 900 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement.
