Ascent Strategy Group, the first public relations agency built to power healthcare's digital transformation, has been named to PRovoke Media's Best 100 Agencies in the U.S. list, a definitive survey of the best public relations agencies in the world's largest PR market.
PRovoke Media’s lists of the Best Public Relations Agencies in North America is an authoritative selection of premier PR firms based on interviews conducted by their editors, supplemented by market knowledge developed over decades covering the global public relations business.
Their lists for the U.S, Canada and North America Agencies of the Year are entirely merit based; selecting only those firms that have earned a strong reputation based on one or more of five key criteria: rapid growth and financial performance; a track record of exceptional work; an outstanding workplace culture; thought leadership and the development of new knowledge; or innovation in the technology and tools of the profession.
In its review of Ascent Strategy Group, PRovoke Media highlighted the innovation that "sits at the core of Ascent’s offering" including the first tools in public relations for healthcare transformation — Digital Health IQ, StoryRise and Poster Session — designed to translate complex data into actionable communications strategies.
"These tools underpin its broader methodology, the Equipoise Method, which combines data-driven audience insights, behavioural research and media ecosystem analysis to address declining trust in healthcare that we are seeing globally. This approach has informed campaigns that tap into shifting media consumption habits, including the growing influence of creators and alternative media, enabling clients to reach fragmented and skeptical audiences more effectively."
The Best Agency ranking also accounts for Ascent Strategy Group's creative work.
"Campaigns have driven tangible business results by reframing health narratives—for example, linking blood pressure to cognitive decline to boost engagement, or targeting underserved audiences through culturally attuned messaging and media strategies. Programmes addressing healthcare disparities, including national broadcast segments, have improved brand perception and driven measurable sales increases, while targeted creator partnerships have opened new pathways for engagement with hard-to-reach demographics."
