Ascent Strategy Group has completed a successful beta run of its new advanced reputation management methodology, The Equipoise Method.
Over the last year, the Ascent Strategy Group team immersed in study of the personalized news ecosystem and trends in news consumption, including engaging media onsite at the Republican and Democratic national conventions.
The Equipoise Method is data-driven and designed to optimize our outreach, messages and metrics for success. This process identifies and invests in engaging priority audiences in their trusted news channels.
This method is a central ingredient in our work to help clients bridge knowledge and trust gaps and was a key innovation in earning us a nomination for The SABRE Award for Superior Achievement in Reputation Management, the industry's top honor for the practice.
Ascent Strategy Group founder & CEO John Digles stated the central motivation for the agency to invest in developing the protocols and AI-driven technologies that power the methodology. "Professional communicators made significant investments to adapt to the digitization of news. Evolving practices to prosper in the era of personalized news must be a priority, along with our commitment to engage conservative media and creators many in the profession have avoided."
To learn more about The Equipose Method and our work in reputation management, please reach us at hello@ascentstrategygroup.com.
