MedHealth Outlook: A Communication Bet to Power a Generational Leap into Healthcare’s Future

Ascent Strategy Group, the first public relations agency founded to fuel the digital health revolution, has officially launched its AscenTrio suite of industry-first marketing and communications tools, each one expected to play a big part in guiding healthcare transformation. Ascent will bring forth new disciplines to support adoption of digital health solutions, covering areas like telehealth, remote patient monitoring, medical robotics, quantum computing, and artificial intelligence.

Ascent’s new tools begin with Digital Health IQ, a proprietary AI-supported communications algorithm that gauges medical professional perspectives and patient feedback. The algorithm calculates those inputs alongside analysis of online community insights and clinical research to determine a data-driven approach. This it does to foster adoption of digital health technologies, proactively address misperceptions, and anticipate misinformation risk.

Next up, we have a tool called StoryRise which conceives for you a structured creative approach, capable of providing healthcare companies a lane to reset, refresh, and foster connections with key audiences. Complimenting the same would be a next-level storytelling mechanism in the context of healthcare which helps you to achieve broader mission awareness, deeper audience engagement, and purposeful digital transformation.

“I founded this agency to power the digital transformation of healthcare and advance health equity. Nearly a third of Americans don’t have access to a primary care provider – that’s more than 100 million people. There is a staffing shortage in healthcare and medical professionals are impacted by epidemic levels of burnout. We are providing the strategic communications support for digital health adoption to help expand access and improve the quality of care,” said John Digles, CEO of Ascent Strategy Group.

Finally, our last piece of highlight comes from a tool called Poster Session. This is all about leveraging a proprietary methodology to promote research in such a manner that it generates value for medical professionals, patient communities, and consumer groups.

Read the full feature story: https://medhealthoutlook.com/a-communication-bet-to-power-a-generational-leap-into-healthcares-future/

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